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Ocean Mist teams with California butter on cross-promotion

by | April 13, 2010
Castroville, CA-based Ocean Mist Farms is collaborating with the California Milk Board on a cross promotion in April.

The offer entails an instant-redeemable coupon for 55-cents off any purchase of California butter with the purchase of an Ocean Mist Farm artichoke.

More than 500,000 coupons will be affixed to artichokes sold in western California retail stores during April.

This is the first cross-promotion for bulk artichokes for Ocean Mist Farms, and it was especially important to work on the design of the coupon. The end design, shaped liked an artichoke petal, complements the vegetable while still looking like it is part of the artichoke.

"April is the peak of our classic green globe spring crop in Castroville, and we want to do everything we can to drive sales," Kori Tuggle, marketing manager for Ocean Mist, said in a March 31 press release. "Butter is a natural partner for artichokes because shoppers use butter for their dipping sauces or recipes, and we especially like that the coupon will send shoppers to our web site for more recipes and cooking ideas."