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WILMINGTON, DE -- The Produce Marketing Association has announced that it is increasing its contribution commitment the to Produce for Better Health Foundation with a $250,000 pledge, paid over the next five years.

"PBH does what no one else is doing on behalf of the entire produce category: they understand and talk to consumers about fruits and vegetables," Bryan Silbermann, PMA's president and chief executive officer, said in an April 7 press release. "We have been long-time supporters of PBH and are proud to increase our support to this $50,000 level."

PMA joins Seneca Foods, Taylor Fresh Foods and other long-time $50,000- plus PBH donors, including Paramount Farms, Stemilt Growers and Syngenta, which have been at or above the $50,000 level for several years.

"We appreciate that PMA has been supportive of PBH every year since we started in 1991. In addition to this cash support, PMA also provides about $10,000 annually in in-kind contributions by providing complimentary registrations to their events," Elizabeth Pivonka, president and CEO of PBH, said in the release. "We thank PMA, Seneca Foods and Taylor Fresh Foods for the leadership that they have shown to match Paramount Farms, Stemilt Growers and Syngenta."