Roger Griess leaves Sun World to start new company
by Rand Green | March 31, 2010
Roger Griess, vice president of global business development at Sun World
International LLC in Bakersfield, CA, resigned from the company effective
March 26 after 13 years with the organization. He will be starting a new
business based in Bakersfield involving fresh produce, but details of the new
venture have not yet been released.
"I value my experience at Sun World and look forward to taking my career in a
more entrepreneurial direction with a new venture involving untapped and
unique markets for California fruit," Mr. Griess said in a March 29 press
release issued by Susan Self Public Relations.
"Mr. Griess is still about four weeks away from being able to discuss"
additional details regarding the new business, Susan Self, owner of the public
relations firm, who has been contracted as spokesperson for the company
during the launch period, told The Produce News March 30.
"At this point, we don't have a lot to say, and we are still talking with
investors," Ms. Self said. "It is still pretty much in the formative stages." She
added that "it does involve fresh produce, specifically citrus."
Mr. Griess, whose family has been in the farming business for more than 100
years in the Sacramento, CA, area, started his produce marketing career at
Dole Foods, where he served as director of national accounts, manager of the
citrus division and regional manager of the deciduous division, according to
the Sun World web site.
He joined Sun World in 1997 as national account manager, working with
Kroger, Costco, Sam's Club and Fleming Foods.