Crunch Pak is working to increase consumer awareness for its fresh-cut
sliced apples by participating in a new food products showcase for national
The event, held March 24 in New York City, brought together food and new-
product writers from magazines, TV, newspapers and on-line media to
sample new food products.
Crunch Pak showcased multiple items, including "BK Fresh Apple Fries,"
"Disney Garden Foodles" and several package sizes of the core "Crunch Pak"
fresh sliced apple products.
"With public relations, unbiased decision-makers can tell your story for you,
be it traditional media, web-based communications or word-of-mouth,"
Tony Freytag, national marketing director for the Cashmere, WA-based
Crunch Pak, said in a March 25 press release. "We are excited by the response
to our products. Many of the editors already buy our apples -- and we look
forward to generating some good story placements as a result that will
increase trial and repeat purchase of 'Crunch Pak' sliced apples."