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WASHINGTON -- The United Fresh Produce Association will launch a new on- line media website, www.UnitedFresh.TV, with the first live interactive webcast targeted to produce marketers and retailers from the floor of its annual convention in Las Vegas, NV.

The one-hour live Internet broadcast will feature a discussion with winners of the United Fresh Retail Produce Manager Awards Program, sponsored for the past six years by Ready Pac Foods Inc. The streaming video session will air live at 1 p.m. PDT in Las Vegas (4 p.m. EDT), Thursday, April 22. The broadcast will allow for live questions from Internet viewers worldwide in addition to United Fresh convention attendees on the trade show floor.

"The live broadcast is a great opportunity to bring sales tips and customer service strategies from these outstanding produce managers to retailers and marketers around the country and around the world," Ray Gilmer, United's vice president of communications, said in a March 24 press release. "This year's winners represent top store managers from 20 different supermarket chains. Their stories and their strategies can be both inspirational and educational, so we're inviting all retailers throughout the industry to have their in-store managers participate in this unique event."

UnitedFresh.TV will also feature daily news coverage of other educational programs and events from the convention, including reports from the traceability and food safety demo centers on the show floor, interviews with major speakers, hot topics covering each sector of the supply chain, and new products, services and solutions on display at the show. The association acknowledged the support of Chiquita Fresh in sponsoring UnitedFresh.TV at this year's convention.

"UnitedFresh.TV provides an opportunity to extend the value of the convention to industry members around the globe," United President and CEO Tom Stenzel said in the release. "United is committed to using our annual convention to provide useful information to the entire industry, in addition to our attendees on site. You can expect to see continuing innovation to advance our public policy issues through key speakers and programming, increase global education and networking through new media such as UnitedFresh.TV and drive innovation in products and technologies through our new on-line virtual marketplace, AllThingsProduce.com."