DENVER -- The U.S. Potato Board announced March 19 that Don Ladhoff will
lead the retail efforts of its domestic marketing program. He will provide key
input to strategy and guide the tactical execution of the program, with the
goal of increasing demand for potatoes in the retail environment.
"I'm pleased Don has joined our team," Kathleen Triou, the board's vice
president of domestic marketing, said in a March 19 press release. "He brings
considerable experience and enthusiasm to the position, and he'll be ready to
contribute from day one."
Mr. Ladhoff was most recently president of BrandForce, a full-service
marketing agency he founded in 2008 that assisted clients including
Butterball, Chiquita and T-Mobile. Prior to BrandForce, he was vice president
of client solutions at Seismicom from 2006 to 2008, working with brands
such as "Nestle," “Fresh Express” and “Challenge Dairy.” From 2002 to 2006,
he was a vice president of account services with MARS Advertising,
developing shopper marketing programs for clients including Clorox,
ConAgra Foods, Dr Pepper/Snapple and Procter & Gamble.
Prior to moving into the agency world, Mr. Ladhoff earned his retail
experience in a succession of roles from store management at Safeway to
regional sales positions with Pepsi and The Wine Group to brand marketing
roles at Constellation Brands. He worked closely with leading players in
virtually every retail channel, including grocery, mass, club, consumer
electronics, office supply, drug and convenience, according to the release.
Mr. Ladhoff lives in Michigan with his wife, Mary, and three of their four
children. He is a cycling enthusiast and gym member. He enjoys surveying
new and innovative retail operations whenever possible.