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DENVER -- The U.S. Potato Board announced March 19 that Don Ladhoff will lead the retail efforts of its domestic marketing program. He will provide key input to strategy and guide the tactical execution of the program, with the goal of increasing demand for potatoes in the retail environment.

"I'm pleased Don has joined our team," Kathleen Triou, the board's vice president of domestic marketing, said in a March 19 press release. "He brings considerable experience and enthusiasm to the position, and he'll be ready to contribute from day one."

Mr. Ladhoff was most recently president of BrandForce, a full-service marketing agency he founded in 2008 that assisted clients including Butterball, Chiquita and T-Mobile. Prior to BrandForce, he was vice president of client solutions at Seismicom from 2006 to 2008, working with brands such as "Nestle," “Fresh Express” and “Challenge Dairy.” From 2002 to 2006, he was a vice president of account services with MARS Advertising, developing shopper marketing programs for clients including Clorox, ConAgra Foods, Dr Pepper/Snapple and Procter & Gamble.

Prior to moving into the agency world, Mr. Ladhoff earned his retail experience in a succession of roles from store management at Safeway to regional sales positions with Pepsi and The Wine Group to brand marketing roles at Constellation Brands. He worked closely with leading players in virtually every retail channel, including grocery, mass, club, consumer electronics, office supply, drug and convenience, according to the release.

Mr. Ladhoff lives in Michigan with his wife, Mary, and three of their four children. He is a cycling enthusiast and gym member. He enjoys surveying new and innovative retail operations whenever possible.