Colorful Harvest, one of the faster-growing produce operations on
California's central coast, held a ribbon-cutting ceremony and VIP reception
March 19 to celebrate the grand opening of its new headquarters at 584
South Main St. in Salinas, CA.
Colorful Harvest chose one of the more distinguished buildings in downtown
Salinas for its new headquarters to make a statement about its support for
Doug Ranno, chief operating officer and managing partner of Colorful
Harvest, said in a March 19 press release, "We could have stayed outside the
city limits like other produce companies, but we're a local business at heart.
Moving downtown will help boost the city's economy, and it moves us closer
to our new cooler operations, banking, restaurants and other conveniences."
Dennis Donohue, mayor of Salinas, who was scheduled to participate in the
ribbon cutting and officially welcome Colorful Harvest to the downtown
Salinas business community, said in advance of the ceremony, "I'd like to
thank Colorful Harvest for their contribution to the revitalization of downtown
Mr. Ranno attributed the company's consistent growth year after year to a
diversified product strategy, year-round product availability from multiple
growing regions, and a customer-centric approach to business.
"Our team makes it all happen," Mr. Ranno said in the press release.
The new headquarters building, with over 5,400 square feet of office space,
will provide better accommodations for the firm's growing staff and improved
IT infrastructure for managing widespread operations.
The building's layout features a central sales area surrounded by
administrative and managerial support.
"The open architecture gives us the interaction our team enjoys," Mr. Ranno
added. "We thrive on direct communication and the free exchange of ideas.
Our people work hard and they spend a lot of time at the office. This
headquarters will give them the comfort they deserve and the productivity we
The company's diversified product line includes strawberries, blueberries,
raspberries, blackberries, cantaloupes, honeydews, Athena melons, "Ruby
Jewel" brand sweet red corn, "Rainbow Crunch" brand carrots, purple
broccoli, select Blue Lake style beans, avocados, and orange, purple and
green cauliflower. The company recently expanded its strawberry acreage in
Florida and Mexico to meet growing demand.