Jeannine Martin, a sales and marketing professional with 35 years of
experience in the produce industry, most recently as sales manager of
Fowler, CA-based Simonian Fruit Co., has joined Fruit Patch in Dinuba, CA,
on the sales desk.
An announcement of the appointment was made March 5 in a Fruit Patch
"Jeannine's passion for developing business relationships focused on the
customer's needs mirrors the philosophy of Fruit Patch," Sheri Mierau, vice
president of sales and marketing, said in the release. "Jeannine's track record
of using a service-oriented approach in her transactions with her co-workers
and customers is an asset, and we are fortunate to have her as part of the
Ms. Martin told The Produce News that she spent the first 17 years of her
career on the transportation side of the business, working in sales and as a
dispatcher with her family's trucking company. She then worked "both in sales
and operations" for about nine years with Sanger, CA-based Ballantine
Produce Co. Inc.
Then, in 2001, "I went to Simonian to work on the sales desk, and in 2005, I
became sales manager," she said.
In her sales role at Fruit Patch, Ms. Martin will report to Sheri Mierau. The
press release stated, "According to Ms. Mierau, 'Jeannine is highly respected
in the industry, and her team-building skills will strengthen the existing
members' collaborative efforts. Her established work ethic and positive
outlook [are] contagious."
The release quoted Scott Wallace, president of Fruit Patch, as saying, "We have
quality people at Fruit Patch, and Jeannine fits right in."
It was, in fact, the quality of the people at Fruit Patch that attracted Ms.
Martin to the company. She said March 8 that after resigning from Simonian,
she "made some phone calls" to various companies, and Fruit Patch had the
profile "I thought I fit the best." When asked what appealed to her about the
company, she said, without hesitation, "Oh, the quality of the people here,
absolutely. I had some familiarity with the salespeople in this office already,
just because we had a friendly relationship between us. I had a lot of respect
and still do have a lot of respect for everyone that sits in this office. When
Sheri Mierau came on, I really thought that was a positive thing for the
company. And then when they hired Sabrina [Mak], that really caused me to
take a look at what was happening over here."
Ms. Mak was hired in late January as trade marketing manager.
Ms. Martin said that she has served on industry committees and boards with
Ms. Mak, "but I haven't ever been able to directly work with her" before
joining Fruit Patch. "And from day one, it has been a complete pleasure. I
really like her disposition. I like her hard work ethic. I love the thinking cap
that girl has on her."
So it "really was the quality of people," she reiterated. "They are good, they
are honest, they do what they say they are going to do. That is really what
attracted me here."