All Things Organic, the trade show put on by the Organic Trade Association,
will co-locate to join the Natural Products Expo East under an agreement that
will extend for at least seven years.
"Beginning with this year's event on October 13-16 in Boston, All Things
Organic will be the branded organic pavilion for North American organic
companies exhibiting at Expo East to distinguish organic businesses from
other natural companies at the show," Christine Bushway, chief executive
officer of the Organic Trade Association, told The Produce News. "Organic
Products Expo-BioFach America will continue to be co-located at Expo East."
Ms. Bushway noted that given the current economic climate, it's a good idea
to reduce the number of trade shows. By joining with another expo is a great
way to do so. She added that the OTA has worked closely with Natural
Products in the past.
"We have received tremendous positive response to our announcement about
co-locating," said Ms. Bushway. "Past exhibitors have voiced their pleasure
over this partnership, and some who haven't exhibited in the past have told
us that they are now interested in participating."
The All Things Organic conference program will be incorporated into the
Expo East educational programs. OTA's annual meeting will be held at Expo
East, and OTA's popular leadership awards dinner and dance will be held Oct.
15 in junction with the co-location. OTA's international reverse trade mission
will also help position the event as an international gathering place for
"This partnership will bring new energy to the event," said Ms. Bushway. In
the past our show was not just an exhibition floor. Our conferences have
always been an important part of the annual event. The OTA will be doing the
bulk of the work in pulling the conferencing schedule together."
OTA company exhibitors will continue to receive a member discount when
exhibiting at All Things Organic at Expo East in Boston. Priority points earned
at previous All Things Organic trade shows will be applied to the Expo East
priority point system for booth selection and placement.
Ms. Bushway added that the new venue is a real opportunity for fruit and
vegetable people to come to Boston and enhance their participation as
"And they will have the benefit of reaching more attendees than they have in
the past," she said.