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All Things Organic, the trade show put on by the Organic Trade Association, will co-locate to join the Natural Products Expo East under an agreement that will extend for at least seven years.

"Beginning with this year's event on October 13-16 in Boston, All Things Organic will be the branded organic pavilion for North American organic companies exhibiting at Expo East to distinguish organic businesses from other natural companies at the show," Christine Bushway, chief executive officer of the Organic Trade Association, told The Produce News. "Organic Products Expo-BioFach America will continue to be co-located at Expo East."

Ms. Bushway noted that given the current economic climate, it's a good idea to reduce the number of trade shows. By joining with another expo is a great way to do so. She added that the OTA has worked closely with Natural Products in the past.

"We have received tremendous positive response to our announcement about co-locating," said Ms. Bushway. "Past exhibitors have voiced their pleasure over this partnership, and some who haven't exhibited in the past have told us that they are now interested in participating."

The All Things Organic conference program will be incorporated into the Expo East educational programs. OTA's annual meeting will be held at Expo East, and OTA's popular leadership awards dinner and dance will be held Oct. 15 in junction with the co-location. OTA's international reverse trade mission will also help position the event as an international gathering place for organic interests.

"This partnership will bring new energy to the event," said Ms. Bushway. In the past our show was not just an exhibition floor. Our conferences have always been an important part of the annual event. The OTA will be doing the bulk of the work in pulling the conferencing schedule together."

OTA company exhibitors will continue to receive a member discount when exhibiting at All Things Organic at Expo East in Boston. Priority points earned at previous All Things Organic trade shows will be applied to the Expo East priority point system for booth selection and placement.

Ms. Bushway added that the new venue is a real opportunity for fruit and vegetable people to come to Boston and enhance their participation as organic purveyors.

"And they will have the benefit of reaching more attendees than they have in the past," she said.