Produce for Kids, an organization that promotes the benefits of healthy
eating and supports worthy causes for children, celebrated the completion of
its 2009 annual program and the continued support of its partner retailers
and suppliers at a reception at the Southeast Produce Council's annual
conference and expo.
The cocktail reception, held Friday, March 5, recognized the retailers and
sponsors who have been such a big support of PFK.
Since its inception in 2002, PFK has raised more than $2.5 million for
children's charities, including Children's Miracle Network hospitals and PBS
"We're thankful for the strong support we continue to receive from our
partners," John Shuman, PFK founder and president, said at the reception,
held during the 2010 SPC conference, known as Southern Exposure. "We
appreciate everyone who supported our mission to date, and we're looking
forward to introducing new elements of the program in 2010."
The new elements include an expanded in-store program at some partner
retailers' stores with the introduction of a meal solution card program.
The program, called Ideal Meals, features individual-sized cards
merchandised in the produce department that offer quick, healthy meals for
busy shoppers. The meal solutions, developed by registered dieticians, meet
dietary guidelines established by the U.S. Department of Agriculture.
"The Southeast Produce Council expo provides a great venue for us to
highlight the results from our annual programs and share information about
how we are growing with the industry," said Heidi McIntyre, PFK executive
director. "We're proud of our efforts to promote healthy lifestyles for families
by educating kids and parents about the benefits of eating fresh fruits and
vegetables in new and innovative ways. Our consumer research shows moms
are hungry for information about healthy cooking using fresh produce items.
Our new meal solutions cards make it easy to shop for and prepare healthy
and delicious meals for their families."