PLEASANTON, CA — More than 225 produce industry professionals gathered
Feb. 24 at the Castlewood Country Club, here, for the first of the Fresh
Produce & Floral Council's two Northern California membership luncheon
meetings in 2010.
The Southern California-based organization holds two luncheon meetings as
well as a golf tournament and expo in the northern half of the state each year
to accommodate the many members and industry representatives from the
Bay area. The location also has quick and easy access from both the San
Joaquin and Salinas valleys.
The Feb. 24 luncheon featured Laura McIntosh, host of a televised food show
called "Bringing It Home," as the keynote speaker. The show is based in
Sacramento and first aired on local television in that region. It is also shown
in other Western markets and some of the shows have aired nationally on
What distinguishes this show from other cooking shows is that Ms. McIntosh
and her crew and guest chef broadcasts each program on location from a
different farm or food facility. Ms. McIntosh told the FPFC audience that the
concept is to give the viewer a behind-the-scenes look at how food is
Mary Jones, president of San Francisco-based Golden State Produce, which is
part of the Fresh Point family of firms, served as the master of ceremonies for
The council also used the occasion to tout its upcoming Northern California
Expo, which will be held April 7 at the Alameda County Fairgrounds, here.