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PLEASANTON, CA — More than 225 produce industry professionals gathered Feb. 24 at the Castlewood Country Club, here, for the first of the Fresh Produce & Floral Council's two Northern California membership luncheon meetings in 2010.

The Southern California-based organization holds two luncheon meetings as well as a golf tournament and expo in the northern half of the state each year to accommodate the many members and industry representatives from the Bay area. The location also has quick and easy access from both the San Joaquin and Salinas valleys.

The Feb. 24 luncheon featured Laura McIntosh, host of a televised food show called "Bringing It Home," as the keynote speaker. The show is based in Sacramento and first aired on local television in that region. It is also shown in other Western markets and some of the shows have aired nationally on cable.

What distinguishes this show from other cooking shows is that Ms. McIntosh and her crew and guest chef broadcasts each program on location from a different farm or food facility. Ms. McIntosh told the FPFC audience that the concept is to give the viewer a behind-the-scenes look at how food is produced.

Mary Jones, president of San Francisco-based Golden State Produce, which is part of the Fresh Point family of firms, served as the master of ceremonies for the event.

The council also used the occasion to tout its upcoming Northern California Expo, which will be held April 7 at the Alameda County Fairgrounds, here.