Gourmet Trading Co., based in Los Angeles, has joined with Sony Pictures Home
Entertainment to promote the animated family adventure comedy Planet 51,
coming to DVD and Blu-ray March 9.
As part of the promotion, iconic characters from the film will be featured on
Gourmet Trading's asparagus tags for a month.
"We are truly excited about this promotion," Julia Inestroza, marketing manager
for Gourmet Trading Co., said in a Feb. 24 press release. "As asparagus has
been traditionally thought of as a vegetable only consumed by adults, it will be
great to bring a new demographic into the mix."