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Gourmet Trading Co., based in Los Angeles, has joined with Sony Pictures Home Entertainment to promote the animated family adventure comedy Planet 51, coming to DVD and Blu-ray March 9.

As part of the promotion, iconic characters from the film will be featured on Gourmet Trading's asparagus tags for a month.

"We are truly excited about this promotion," Julia Inestroza, marketing manager for Gourmet Trading Co., said in a Feb. 24 press release. "As asparagus has been traditionally thought of as a vegetable only consumed by adults, it will be great to bring a new demographic into the mix."