Gourmet Trading joins with Sony on asparagus tag promotion
by | February 25, 2010
Gourmet Trading Co., based in Los Angeles, has joined with Sony Pictures Home
Entertainment to promote the animated family adventure comedy Planet 51,
coming to DVD and Blu-ray March 9.
As part of the promotion, iconic characters from the film will be featured on
Gourmet Trading's asparagus tags for a month.
"We are truly excited about this promotion," Julia Inestroza, marketing manager
for Gourmet Trading Co., said in a Feb. 24 press release. "As asparagus has
been traditionally thought of as a vegetable only consumed by adults, it will be
great to bring a new demographic into the mix."