Gourmet Trading joins with Sony on asparagus tag promotion

by | February 25, 2010

Gourmet Trading Co., based in Los Angeles, has joined with Sony Pictures Home Entertainment to promote the animated family adventure comedy Planet 51, coming to DVD and Blu-ray March 9.

As part of the promotion, iconic characters from the film will be featured on Gourmet Trading's asparagus tags for a month.

"We are truly excited about this promotion," Julia Inestroza, marketing manager for Gourmet Trading Co., said in a Feb. 24 press release. "As asparagus has been traditionally thought of as a vegetable only consumed by adults, it will be great to bring a new demographic into the mix."