Shuman Produce showcasing new packaging and food safety focus
by Chip Carter | February 24, 2010
Shuman Produce comes to the Southeast Produce Council's 2010 Retail &
Foodservice Conference & Expo March 4-6 in Tampa, FL, with a focus on food
safety and new packaging.
Last year Shuman Produce received a four-star rating from Primus labs.
This year, "We are increasing our transparency by becoming a member of
Primus Labs platinum program," according to John Shuman, president and
director of sales for the Reidsville, GA-based company. "We want our
customers to know that all the onions they buy from Shuman Produce --
whether they are from Peru, Mexico, California, Texas or Vidalia -- are
covered. When you provide your customers with a comprehensive traceability
program, then food safety begins to mean something: peace of mind."
Shuman Produce will showcase new packaging for the "RealSweet" brand at
the expo, displaying vertical two-, three-, and four-pound bags as well as a
new five-pound mesh bag rolling out in March for its Texas sweet onion
New, consumer-friendly, vertical graphic bags include sweet onion recipes,
storage tips, a nutritional panel and a list of the health benefits of onions.
Other packaging options include five- and 10-pound drawstring bags and
high-graphic display bins.
There are bilingual packaging options for Canadian markets, and all
packaging features larger PLU stickers for easy product identification and a
lot ID number on each box for instant traceability through the chain of
"Our new bags are flying off stores shelves this season. Shoppers love the
eye-catching graphics and on-pack information that includes recipes and
health and nutrition information. We are increasing our capacity with these
bags to meet the demand," Mr. Shuman said. The "RealSweet" brand image "is
colorful, engaging and consumer-friendly. When it comes to packaging, our
focus is on your consumer. This translates into increased sales."
For Shuman Produce, business is not just about the bottom line. In 2002 Mr.
Shuman, who is also the current vice president of the Southeast Produce
Council, created Produce for Kids, a charitable program that benefits
children-in-need and educates kids and parents alike on the benefits of a
healthy diet featuring more fruits and vegetables.
Produce for Kids bridges the produce industry and non-profit organizations
that benefit children in need. There are two national fundraising campaigns
each year. The spring campaign (May/June) benefits local Children's Miracle
Network hospitals in the retailers' markets; the fall campaign
(September/October) helps support the PBS Kids' lineup of educational
programming, on-line resources, outreach materials and health initiatives for
kids and parents.
The PFK program provides retailers with an innovative, turnkey promotional
campaign for the produce department that combines advertising, colorful in-
store point-of-sale materials, customized public relations plans and
interactive internet marketing.
Participating produce sponsors donate a portion of proceeds from each sale
during the semi-annual campaigns; to date the program has raised almost
Shuman Produce Inc. specializes in the year-round growing, marketing and
distribution of quality sweet onions. The Shuman family has been in the
Vidalia onion business for more than 25 years and the year-round sweet
onion business for more than 12 years.
Attendees to the SPC expo can visit Shuman Produce at booth No. 301.