Sahlman Williams Public Relations & Marketing announced Jan. 15 that Gary Caloroso, a food marketing industry leader who directed the company's West Coast expansion, is the company's new president. Assuring management continuity, John Williams, the company's leader who created the food marketing practice, becomes the firm's chairman, while Sahlman Williams' long-time administrative leader, Cheryl Miller, becomes chief financial officer.
As the company continues to expand its national and international client base, the leadership changes reflect its initiatives to offer an even wider range of services so clients can benefit from opportunities in social media, crisis communications, multi-ethnic marketing and retail promotions.
"Our mission to maintain excellence by exceeding client expectations will not change," Mr. Caloroso said in a Jan. 15 press release. "We do, however, know that our clients have many new ways to communicate, and we intend to be a leader in assuring our clients benefit from every opportunity - especially in this very tough business environment."
In his new role as president, Mr. Caloroso will continue to maintain client relationships with a strong business-centric approach while leading the company's dedicated team of professionals. He joins Mr. Williams, Ms. Miller and founder Ann Sahlman as partners of the firm.
Founded in 1983 by Ann Sahlman, the company hired Ms. Miller in 1987, building its reputation for excellent client service in corporate public relations. In 1997, Mr. Williams became president and a partner with Ms. Sahlman and Ms. Miller, establishing the food marketing practice with clients the firm still retains. In 2006, Mr. Caloroso left Porter Novelli in Los Angeles to join Sahlman Williams and led the company's West Coast expansion to serve its growing list of national clients from its office in Westlake Village, CA.
"We have built excellent relationships with our clients and within the food industry for more than 25 years," Mr. Williams said in the release. "Relationships will always be a priority for us. I look forward to the next 25."
The firm represents Bolthouse Farms, the Chilean Avocado Importers Association, Georgia Pecan Commission, the Napa Valley Vintners Association, Sweetbay Supermarket and the Vidalia Onion Committee.
Sahlman Williams' services incorporate overall strategic planning, social media development, branding, media relations, crisis and issues management, special event planning and implementation, trade show representation, spokesperson recruitment, product launches, in-store promotions, targeted community relations, food photography, and recipe development.