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Sun World and Santa Sweets to expand grape tomato distribution

by | January 20, 2010
Bakersfield, CA-based Sun World International LLC and Plant City, FL-based Santa Sweets Inc. are partnering to help retailers meet consumer demand for a great-tasting tomato.

Beginning in late January, Sun World will offer supplies of Santa Sweets grape tomatoes in one-pint and one-quart clamshells that will be merchandised under a co-branded "Santa Sweets-Sun World" label for both conventional and organic product.

"Santa Sweets and Sun World share a commitment to providing unique, high- quality produce that exceeds consumer expectations," Santa Sweets Chief Operations Officer J.M. Procacci and Sun World Chief Marketing Officer David Marguleas said in a Jan. 20 joint statement.

Santa Sweets grape tomatoes, known as the "authentic grape tomatoes," are grown from first-generation (F1) seed, providing the market with a pure variety. Santa Sweets grape tomatoes have high Brix levels for a very sweet and satisfying flavor. The thin-skinned and firm fruit is squirt-free and perfect for snacking. Supplies are currently harvested from Mexico.

The new offering -- shipping from the Santa Sweets facility in Nogales, AZ - - will be available year round alongside other well-known Sun World staples such as colored peppers, citrus and South American grapes.