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Holiday retail promotion offers $1-off coupon on Idaho potatoes

by | November 30, 2009
From the vineyards of Australia to kitchens across the city of London, it is difficult to find a holiday meal that does not include potatoes.

The Idaho Potato Commission has partnered with Rosemount Wines in a unique holiday promotion that gives consumers $1 off a five-pound bag of Idaho potatoes as well as Gordon Ramsay's own recipe for Champ, an English-style mashed potato dish that is sure to become a family favorite. Consumers can also enjoy holiday savings from other promotion participants, including pork and Maille mustard.

"The period between Thanksgiving and the end of the year is a critical selling period for Idaho potatoes, and retail promotions such as this remind consumers to include Idaho potatoes in all their holiday meals -- Thanksgiving, Christmas and New Years," Seth Pemsler, vice president of retail-international for the commission, said in a Nov. 24 press release. "This promotion is especially exciting because it is fueled by one of the world's most famous chefs, Gordon Ramsay, and includes premium products like Maille, pork and, of course, Idaho potatoes."

From now through the end of the year, Rosemount Wines will be adorned with bottleneckers featuring coupons and recipes.