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With a mission to increase the consumption of fruits and vegetables among children, Imagination Farms is all about kids. This holiday season, Imagination Farms and "Disney Garden" co-packers Chelan Fresh, L&M, FirstFruits and Delano Farms will go beyond nutrition to sponsor a Toys for Tots promotion that will raise funds to purchase gifts for needy children.

The timeframe of the promotion is Nov. 15 through Dec. 31, and it is open to any retailer in the United States.

For every case of "Disney Garden" apples, 25 cents will be donated to the Toys for Tots organization. Funds can be allocated by market area to see that dollars raised by a supporting retailer go back into local communities. Promotional materials, including price cards, posters and ad slicks, are also available to retailers upon request. In addition, retailers with Toys for Tots programs in their communities may request drop bins to be used at their stores for toy collection.

Matthew Caito, chief executive officer of Imagination Farms, said in a Nov. 23 press release, "It is important for us to give back to communities. Partnering with the Marines' Toys for Tots organization as a corporate sponsor is a great fit and will allow us to continue to help children by making holidays a little happier for less fortunate children during difficult economic times."

Since 1947, the U.S. Marine Corps' Toys for Tots program has been delivering on its mission to collect new, unwrapped toys and distribute those toys as holiday gifts to needy children in communities throughout the United States. Through generous donations, the Toys for Tots program last year collected over 16.1 million toys, books and other gifts to fulfill the Christmas holiday dreams of 7.6 million less fortunate children.

"The Marine Corps is a strong proponent of physical fitness and quality eating habits, including fruits and vegetables," retired Marine Corps Major Bill Grein, vice president of the Marine Toys for Tots Foundation, said in the release. "Our foundation appreciates Imagination Farms' commitment to children through both their mission of increasing consumption of fruits and vegetables as well as their commitment to raising funds to support the purchase of gifts for our nation's neediest children."

"We believe the opportunity to work directly with retailers on a consumer promotion that allows them to promote apples, but also give back to their community creates lasting opportunities, far beyond the brand," Mr. Caito concluded in the release.