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Idaho potatoes the main ingredient in holiday fixings multi-partner promotion

by | November 26, 2009
This holiday season, consumers can toast to suppertime savings with a multi- partner retail promotion offering coupons on "all the fixings," including Idaho potatoes.

Through the end of the year, Frontera Wine will feature bottleneck coupons offering $1 off Idaho potatoes, Kitchen Basics cooking stock, Bruce's Yams and Reynold's Wrap -- some of the essentials for holiday entertaining.

The coupons, which prominently feature a photo of a five-pound bag of Idaho potatoes and the "Grown in Idaho" seal, will be available in retail outlets nationwide that sell the Chilean wine. Whether consumers are in the canned goods aisle or the wine section, or checking out the sundries, the multi-partner promotion serves as a constant reminder to consumers to buy Idaho potatoes.

"During the holiday season, everyone is looking for Idaho potatoes, and this promotion offers consumers a great way to save money on a product that's already high on their shopping list," Seth Pemsler, vice president of retail- international for the Idaho Potato Commission, said in a Nov. 18 press release. "As consumers consider many potato options for their holiday feasts, we want Idaho to be their number-one pick. This and other seasonal multi- partner promotions are key in keeping Idaho top of mind - and ultimately top choice - as consumers make their way through the store."

The commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The commission also protects the use of the "Idaho potato" and "Grown in Idaho" seals, which are federally registered certification marks that belong to the commission.