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USA Bouquet expands to West Coast

by | October 29, 2009
USA Bouquet Co. is taking another giant step, this time to the West Coast, as it merges with two growers supplying supermarkets and retail florists there.

In recent years, USA Bouquet, a national firm supplying cut-flower bouquets and arrangements nationwide, has opened full-service regional production facilities to locate its operations closer to its markets. Its headquarters are in Miami.

Today, the firm has five regional facilities, in Atlanta, Chicago, Dallas, Miami and Cresskill, NJ, with combined space of more than 320,000 square feet, almost three-fourths of that refrigerated.

USA Bouquet's new West Coast partners will be Cal-Americas Wholesale Florist and United Floral Exchange, both located in Vista, CA, and both headed by Jim Dionne.

"We are very excited about our alliance with Cal-Americas and United Floral Exchange, a partnership that is important to us as we continue to expand our national network," Edgar Lozano, president of USA Bouquet, said in an Oct. 29 announcement of the merger.

USA Bouquet ships 2.5 million cases of flowers per year, and has 200 employees, ramping up to almost 1,200 for Valentine's Day. Its e-commerce division fills orders for companies like FTD and 1-800 Flowers, and a transportation operation handles not just flowers but also seafood, produce and other perishables.

The list of its supermarket clients includes Jewel Food Stores, Publix Supermarkets Inc., Roundy's Supermarkets Inc., Walmart, Sam's Club and Whole Foods Market.