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Temecula, CA-based West Pak Avocado, a leading grower, packer and shipper of premium avocados from California, Mexico and Chile, has hired Dan Acevedo as its director of business development.

Mr. Acevedo will be responsible for increasing sales with key customers and developing new customers for the company. He will be working with all members of West Pak's sales and marketing team.

Mr. Acevedo has 25 years of experience in the retail food industry, having worked for Frito Lay, Kellogg's and, for the last seven years, with Chiquita Brands North America/Fresh Express as director of retail operations for the West.

"We are building a stronger national position for our company, and Dan is a welcome addition to our team who will assist in getting us there," Doug Meyer, vice president of sales and marketing, said in a press release. "His experience, personality, and work ethic will add value to our organization and our current and prospective customer base."