view current print edition




Imagination Farms expands list of apple suppliers

by | November 11, 2009
INDIANAPOLIS -- With the 2009-10 apple season underway, Imagination Farms has added an additional apple supplier, FirstFruits Marketing in Yakima, WA.

"During the past three seasons we have experienced incremental growth in our apple program, driven by our successful year-round programs and exciting special promotions," Matthew Caito, chief executive officer of Imagination Farms, based here, said in a Nov. 12 press release. "The addition of FirstFruits as a new supplier to the 'Disney Garden' program will allow us to increase our sales reach and touch more consumers, complementing our mission to increase the consumption of fruits and vegetables among children. FirstFruits' commitment to socially responsible programs as well as [its] growing and post-harvest handling procedures make [it] a positive addition to our supplier lineup. [The company] will complement our existing programs with Chelan and L&M."

"We are pleased to offer Disney Garden fresh fruit options for parents looking for healthier options," Embola Ndi, vice president of food, health and beauty for Disney Consumer Products North America, added in the release. "Imagination Farms and our suppliers provide a great selection of wholesome products to consumers nationwide. The Disney Garden program supports Disney's commitment to providing healthy snacking and food alternatives for children. All Disney Garden products follow Disney's guidelines for calories, fat, saturated fat and sugar content."

Andy Tudor, marketing manager at FirstFruits, added in the release, "My experience with the Disney program has been overwhelmingly positive, and I've seen the power of the brand to drive sales and get kids excited about apples. We are looking forward to rolling out new programs and promotions for both conventional and organic products in the Disney Garden line."