Domex Superfresh Growers, based in Yakima, WA, will be unveiling two new product packaging options at this year's Produce Marketing Association convention and trade show, Oct. 2-5 in Anaheim, CA.
The company will exhibit at booth No. 3473. With thousands of acres of the hugely popular Honeycrisp apple coming into production, Domex has created a high-graphic Euro box dedicated to marketing the variety.
"These boxes will make great displays and will draw attention to the fact that the limited-availability Honeycrisp is in the store," said Loren Queen, communications manager for the company. "Once consumers realize Honeycrisp apples are available, they fly off the shelf. This is a great way to build on that excitement."
Domex will also roll out its new paper tote bag, which has the same country- orchard scene featured on the company's organic boxes. "The earth-friendly brown paper bag will help consumers feel good about their purchase while increasing their ring at the register," Mr. Queen said.