The Produce Marketing Association has named Nancy Ferguson its new public relations manager.
Ms. Ferguson will be responsible for providing media and other public relations support for PMA events, including the Fresh Summit International Convention & Exposition Oct. 2-5 in Anaheim, CA, as well as for association products, services, departments and staff experts.
Her duties will include developing and executing plans for communicating with the media, the industry and the public as needed, and supporting PMA's ongoing member communications. She will also help enhance the public relations department's use of audio, video and social media with the goal of helping PMA better interact with its membership. In addition, she will handle general department administration. Ms. Ferguson reports to PMA Public Relations Director Julia Stewart.
"I'm excited to work with PMA and learn more about the produce industry, starting with my first visit to Fresh Summit in October," Ms. Ferguson said Sept. 16. "I'm also looking forward to using my journalism and multimedia experience to enhance PMA's public relations outreach."
Before joining PMA, Ms. Ferguson was a copy editor and columnist for Gannett Newspapers' The Ithaca Journal. Previously, she was an acquisitions assistant at Cornell University Press, an academic publisher.
Ms. Ferguson is a 2003 graduate of New York University, with a concentration in international cultural history and French. During college, she tutored and assisted in New York City public schools' third and sixth grade classrooms for two years through the America Reads/America Counts program. She is proficient in French, and speaks some Spanish.
"We are very pleased to welcome Nancy to the public relations team and the PMA team," Ms. Stewart said in a statement. "She has the professional skill set, as well as the customer service orientation, that PMA needs to support our work today."
Ms. Stewart noted that Ms. Ferguson caught PMA's attention by demonstrating her awareness of the produce industry and industry issues, having watched the locavore movement unfold in Ithaca. She also has a family agricultural connection - her mother operated a small-scale organic farm in Ohio in the 1990s.
Ms. Ferguson learned of the PMA position through connections with PMA's Foundation for Industry Talent.
"We reached out to several young industry professionals to let them know about the opening, and Procacci Bros.' Kevin Delaney forwarded the posting to Nancy," Ms. Stewart said in the statement. "It's just fantastic to see the PMA FIT connection working to bring valuable talent not just to our members, but to our own organization."