view current print edition




California Giant Berry Farms supports local children's cancer agency

by | September 03, 2009
Just in time to commemorate September as Childhood Cancer Awareness Month, Watsonville, CA-based California Giant Berry Farms renewed its support of Jacob's Heart Children's Cancer Support Services, a Watsonville- based non-profit serving children with cancer and their families.

"We're so grateful to have partnerships like the one we have with California Giant. This donation goes a long way toward supporting families in our community," Susan Osorio, executive director, said in an Aug. 31 press release. The funds will be used to provide counseling and financial support to families of children with cancer throughout California's Monterey, Santa Cruz and San Benito counties.

California Giant's contribution holds added meaning for the organization because it comes each year during Childhood Cancer Awareness Month, the time of year when Jacob's Heart joins other organizations across the country in heightening awareness of pediatric cancer.

"I'm so impressed with California Giant's commitment to our community. Not only are they generous with funds, they are also deeply involved as board members, volunteers and fundraisers for many causes," Melissa McDill, Jacob's Heart's board president, said in the release.

Each year, California Giant Berry Farms hosts a fundraiser called the Original Spring Lamb BBQ, which raises funds to support the American Cancer Society and Jacob's Heart.

"It is an honor to be able to help," President and Chief Executive Officer of California Giant Bill Moncovich said in the release. "Every year, each of us is touched in some way by cancer, and this just seems like the right thing to do. We at California Giant believe strongly in the work being done by Jacob's Heart Children's Cancer Support Services and support their work annually."

In the United States, each year approximately 12,500 children and adolescents are diagnosed with cancer. Every school day, 46 children are diagnosed with cancer. At present, the survival rate is about 80 percent for all childhood cancers combined; however, cancer takes the lives of more children than Cystic Fibrosis, Muscular Dystrophy, Asthma and AIDS combined.

Jacob's Heart extends services to children throughout the San Francisco Bay area from diagnosis and treatment to remission and beyond. It provides bilingual counseling and support groups, a resource library and referrals, community education, arts programs, celebrations, and direct financial assistance. Its services cater to the most elemental needs: ensuring that families are supported emotionally, socially, financially and with resources that cater to the care of their child and the entire family.