T&A expands sales and marketing efforts in Canada
by | August 26, 2009
As part of its growing commitment to the Canadian market, Tanimura & Antle has added two industry veterans to help bolster its presence in Canada.
Leading the Canadian team is Martin Desrochers, who will manage sales and marketing services for both retail and foodservice customers in Canada. Mr. Desrochers, who will be based in Montreal, will work with B. Terry Lindemann, whose focus will be on retailers in western Canada and foodservice operations throughout Canada from his Calgary office. Messrs. Desrochers and Lindemann will be responsible for strengthening current customer relationships and building new partnerships in the region.
Mr. Desrochers brings 16 years of experience in sales and management, and was past owner of HydroSerre Mirabel Inc. Mr. Lindemann's experience includes more than 30 years working with Bridge Brand Food Service, Markon and Gordon Food Service.
"There is no doubt that Terry will play a major role in increasing our sales in western Canada," Rick Antle, chief executive officer of Tanimura & Antle, said in an Aug. 20 press release. "Martin is helping us foster stronger working relationships with our Canadian partners. Martin's leadership, combined with our production innovations as well as our realigned sales and marketing initiatives, will help achieve our goal to increase market share in Canada."
In the last 12 months, Tanimura & Antle has invested in operational improvements and introduced new products, including Artisan Lettuce, Artisan Sweet Red Onions and Living Lettuce, as well as the adoption of KWIKTrak'r technology for traceability and food safety. The addition of Messrs. Desrochers and Lindemann is one more way the company continues to meet the demands of the market, according to a statement from T&A.
"Our day-to-day operating functions continue to be conducted from our Salinas, California, office under the direction and supervision of Bob Antle; however, Martin Desrochers will be our lead man in Canada," Mr. Antle, who recently joined the Canadian Produce Marketing Association's board of directors, added in the press release.