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Frank J. (Francis) McCarthy III, a veteran produce marketer who most recently was vice president of marketing for Albert's Organics, died Sept. 9 following a brief illness. He was 66 years old and a resident of Auburn, MA.

"Frank was a very dear person to all of us at Alberts Organics," Simcha Weinstein, director of marketing for Alberts, told The Produce News Sept. 10. He started here in January 2004, and he and I were the marketing team for most of those four years. He had the best marketing mind I have ever had the pleasure of working with -- even the best I ever knew. He was charming and kind, and he was an engaging story teller. His stories would leave you chuckling a little, but they always had a poignant underlying message.

Mr. McCarthy received his bachelors degree from Boston College in 1964, and an MBA from the Amos Tuck School of Business Administration at Dartmouth College in 1966. He served as a first lieutenant in the U.S. Army Intelligence Corps.

Following his time in the service, Mr. McCarthy became a marketing leader in the grocery, wine and produce industries, the latter of which was his passion. Prior to working for Alberts Organics, he held positions at Kraft Foods division of General Foods, A. Duda & Sons Inc. in Oviedo, FL, and Snokist Growers in Yakima, WA

On May 12, 2008, The Produce News announced Mr. McCarthys retirement. In that story, Mr. McCarthy said that he planned to do some writing about fresh produce, and hoped to teach and consult.

Mr. McCarthy served on the board of directors of the Produce for Better Health Foundation, but resigned so an active Alberts Organics employee could take his place. Throughout his career, he was active on numerous industry boards and committees, teaching, writing and lecturing about produce trends and current issues.

Frank was entering a very happy phase of his life when he retired, said Mr. Weinstein. He purposely waited until July of last year to retire, because its the end of our corporate year, and he wanted to make it more convenient for the company. He spoke glowingly of his new wife, and was looking forward to spending time with her.

Mr. McCarthy enjoyed exercising and sports, including running and skiing. He also loved to work with his hands, renovating homes or building aviation models.

He is survived by his bride of less than two years, Penelope Gould-McCarthy; a daughter, Emily McCarthy of Reston, VA; and siblings, Joanne Dermont, Kathleen F. McCarthy, Peggi McCarthy and Dr. Daniel G. McCarthy.

A memorial service will be held at the First Parish Unitarian Church in Mendon, MA, on Monday, September 21 at 11 a.m. In lieu of flowers, the family requests that donations be sent to the Tuck Annual Giving, 100 Tuck Hall, Dartmouth College, Hanover, NH 03755, or The United Fresh Research and Education Foundation, 1901 Pennsylvania Ave., Washington, DC 20006.