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The Southeast Produce Council will celebrate its 10th anniversary during its annual fall conference, set for Nov. 5-7 at the Chateau Elan Winery & Resort in Braselton, GA.

The conference is always a fun and informative weekend for attendees, but this year's event will be especially gratifying to all those who helped found the council and who have worked so hard since that time to make it a success.

Following a board of directors meeting Thursday, Nov. 5, there will be a get- acquainted cocktail party from 6 p.m. to 7:30 p.m. at the resort, leaving plenty of time for attendees to enjoy dinner on their own.

The conference will kick into high gear at noon Friday, Nov. 6, with the keynote luncheon. Ronnie L. De La Cruz of De La Cruz Consulting & Training will present the keynote address with the theme, "Key milestones looking back, key milestones looking ahead."

"Ronnie's presentation will talk about where the industry has been over the past 10 years and [offer] insight on where it may go over the next 10 years," SPC Executive Director Terry Vorhees told The Produce News Aug. 5. "And Ronnie is qualified to do that."

Also at Friday's luncheon, the council will honor some of its past and present members as well as many others in the industry who have "gone above and beyond" in helping to ensure the council's success, said Mr. Vorhees.

Friday's events will conclude with a Sponsors VIP Reception at 6 p.m., followed by the opening gala (dubbed Southern Comfort") at 7 p.m., featuring country music star Sammy Kershaw.

Saturday's events will start at 9 a.m. with the 10th annual Ken Lanhardt Memorial Golf Tournament. Non-golfers may participate in the "golf with a gun" sporting clays tournament, also at 9 a.m.

Spouses may enjoy a tour to the Mall of Georgia, the state's largest mall, from 11 a.m. to 3 p.m.

Following a golf and sporting clays awards ceremony from 2 p.m. to 4 p.m., Saturday will conclude with the president's reception at 6 p.m. and the president's dinner dance at 7 p.m.

SPC President Tom Page of Supervalu will "give a brief overview on the state of the council," said Mr. Vorhees, and the council will honor some of its retail and foodservice members who have contributed to the council's success. Last year's fall conference drew about 170 people, said Mr. Vorhees. But in light of the 10-year milestone, he was expecting strong retail support this November with total attendance reaching 200 and perhaps 250.