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Market Fresh Produce LLC has hired Don Sieling as its new national director of business development. Mr. Sieling will be responsible for ongoing development and implementation of the Market Fresh strategic marketing plan across North America.

Now in its 11th year, Market Fresh has experienced explosive growth since 2006. The company offers one of the industry's premium produce brands, "Market Fresh," for the full potato category, the full tomato category, sweet onions, storage onions and sweet potatoes.

"We have outstanding logistics capability and some of the finest supply partners assembled anywhere," a July 8 press release said. "We offer contract pricing in one brand across commodity lines."

Mr. Sieling will play a vital role in working with the company's preferred retail client relationships both existing and new. He brings over 23 years of experience in senior-level management, sales and marketing, formerly serving River Ranch, Tanimura & Antle, Monterey Mushrooms and Dole Fresh Vegetables Inc.

"His proven professionalism coupled with his outstanding resume will enable him to successfully expand Market Fresh domestic and international marketing efforts," the release stated.