Giumarra to market asparagus through new partnership
by | July 06, 2009
Giumarra Cos. has entered into a new partnership with Campo Pablo Borquez S.A. de C.V. to market asparagus in North America.
Campo Pablo Borquez has been growing green asparagus in Caborca in the northwest part of the state of Sonora, Mexico, since 1988. In 1999, it opened a new production facility in the Yaqui Valley near Obregon City, located south of Sonora.
"I have known Pablo Borquez and his father for 30 years. I have the greatest respect for them and I believe this is a wonderful opportunity for our two companies who know one another well to combine our growing and marketing expertise to the benefit of our customers," Don Corsaro, president of the Giumarra Cos., said in a June 30 press release.
Both Giumarra and Campo Pablo Borquez are fourth-generation growers. The new marketing company, Giumarra Borquez LLC, will market asparagus from Mexico, Chile, Peru and California. The product will be sold in the United States and Canada.
The partnership will have immediate access to all the services developed by Giumarra, such as an experienced sales and marketing team, integrated food safety, marketing, technical services, and logistics. Giumarra Borquez LLC expects to have asparagus available from Peru in August and from Mexico in November.
Mr. Borquez's company had been growing asparagus for more than 20 years and had been looking for the opportunity to develop its North American business with a partner of a like mind.
"We have known the Giumarra family for many years," Mr. Borquez said in the release. "Mr. Don Corsaro has always given tremendous support to our family and has been instrumental in developing a successful and progressive company that has never lost sight of the importance of family and sound business principles. I greatly admire him, and when the opportunity arose to join with Giumarra in this venture, it was an easy decision."
The Giumarra Cos. is a leading international network of fresh produce growers, distributors and marketers. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment to and tradition of quality, reliability and innovation to feed the world in a healthy way.
Campo Pablo Borquez S.A. de C.V. is a company that distributes fresh, healthy, high-quality asparagus during the months of October through May.