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Innovative Fresh, a Netherlands-based company that provides strategy consulting services and market intelligence programs to fresh produce companies and retailers in Europe and Latin America, has joined FreshXperts, a consortium of consultants with expertise in business development, management, marketing, distribution and retail merchandising needs to produce companies, their distributors and retailers.

The collaboration between FreshXperts and Innovative Fresh will span both the U.S. and European markets. With this agreement, FreshXperts effectively becomes the first transatlantic consulting group in the fresh produce world, according to a press release.

"The expertise of the FreshXperts team is unique in the world," Jelger de Vriend, managing partner of Innovative Fresh, said in the press release. "We are honored to be working closely together with Anthony [Totta] and his team in the U.S. We firmly believe in building global partnerships. The strongest innovations have always come from intimate collaboration."