National Mango Board holds outreach meeting in New Jersey
by Joel Gebet | June 02, 2009
TEANECK, NJ -- The National Mango Board held the fourth in a series of 15 outreach meetings that it will conduct this year in the United States, Mexico, Central America and South America on June 2, here, at the Marriott at Glenpointe.
The meetings, which are held in different major importing and production areas, are designed to inform the trade on how the Orlando, FL-based organization, which is charged with increasing mango consumption in the United States, is using assessment monies and how that investment is being utilized to better and strengthen the mango industry, according to William Watson, the board's executive director.
"We're a small part of the produce industry -- there are only a couple of hundred importers and distributors -- so it's like a family reunion everywhere we go," Mr. Watson told The Produce News, noting the meetings allow the board to receive feedback and input from the mango industry members so it can better serve their needs.
Several members of the industry turned out to hear about the board's research programs and the many retail and consumer marketing promotions and activities it held last year as well as in 2009.
Two of its more successful campaigns are a "Rising Mango Star" video-based kids' cooking contest and a "Cinco de Mango" promotion in May.
"We have had a really good and successful [public relations] year and by far the most successful in print work," Mr. Watson said.