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California Giant launches traceability pilot program using HarvestMark

April 23, 2009

California Giant Berry Farms in Watsonville, CA, a leading berry grower and shipper in the United States, is deploying HarvestMark for unit-level traceability of strawberries.

HarvestMark codes on California Giant strawberry four-pound clamshells will deliver instant traceback to its buyers and new levels of information to consumers interested in learning more about the products they purchase.

"We take great pride to ensure quality, flavor and customer service every day," Cindy Jewell, director of marketing for California Giant, said in a press release. "As an industry leader in food-safety and quality practices, implementing HarvestMark in this initial program extends our ongoing food- safety program and creates a dynamic channel to tell our story and deliver valuable information to our customers."

HarvestMark traceability codes found on the four-pound California Giant strawberry clamshells can be entered at www.HarvestMark.com for instant access to harvest data, country of origin, grower profiles and other information such as recipes and health and nutrition values.

California Giant and its growers can also obtain on-demand information on product quality feedback and time to market, which can be correlated to the farm, crew and date, to enhance product management and enhance an already strong food-safety program.

California Giant chose to launch HarvestMark as a pilot program first to ensure its success throughout the system from field to consumer before rolling out the complete program to all pack sizes in all regions.

"California Giant is one of the leaders in the berry category, and providing traceability will only further elevate the great experience buyers and consumers have come to expect with the California Giant brand," J. Scott Carr, president and chief executive officer of YottaMark, said in the release. "We're excited to be working with one of the top berry producers in the country to help launch its traceability initiative with HarvestMark."

The company selected HarvestMark for its pilot program on traceability because of its leading traceability platform for fresh produce. The HarvestMark solution includes both item-level and Produce Traceability Initiative-compliant case-level traceability. With HarvestMark, shippers can deliver on-demand access to harvest, distribution, quality and food-safety information, when and where it is needed.

HarvestMark is in use today by dozens of produce growers and shippers across the United States, Canada and Mexico that have chosen the platform to easily deploy effective traceability across a wide range of produce products.