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Produce industry veteran Paul Mocettini has been named vice president of sales and marketing at Salinas, CA-based Ippolito International LLP. In this new position, he will spearhead customer and new product development.

Mr. Mocettini, who has been in various produce industry sales, commodity management and executive sales management capacities since 1987, said that the potential growth and Ippolito's commitment to premium-quality products and customer service were instrumental in his decision to join the company.

"Ippolito is regarded as one of the up-and-coming premium grower- shippers in the Salinas Valley," Mr. Mocettini said in a press release. "Their commitment to growth and their role as North America's leading Brussels sprouts grower-shipper put the company in a great position."

Mr. Mocettini began his produce industry career with an eight-year stint at Bruce Church, starting out as a transportation manager and advancing into sales and commodity management. He was the inside contact for the value- added broker network as the company transitioned into Fresh Express Farms. He then served as Western regional manager for value-added products at Dole for three years before moving to Growers Express (formerly Growers Vegetable Express) for 11 years, where he moved through the ranks from sales to cauliflower commodity manager and senior sales account manager. Most recently, he worked as director of sales for Coastline Produce in Salinas.

Butch Corda, general manager for Ippolito International, said that Mr. Mocettini's knowledge and experience would be tremendous assets for the company as it continues to grow.

"We're very excited about a seasoned professional like Paul joining our team," Mr. Corda said in the press release. "Our current hard-working, experienced staff has done an excellent job in building our customer base and is responsible for the tremendous growth our company has experienced so far... Paul's newly created position became a necessity due to their efforts, and he will be leading the charge ahead for new sales opportunities."

Ippolito International LLP, a year-round supplier of premium-quality fresh vegetables, ships from Salinas and Yuma, AZ, and handles product grown in California, Arizona and Mexico.