Ocean Mist Farms is working with nationally known food expert Art Ginsburg, also known as Mr. Food, to show Americans just how easy it is to cook artichokes.
Ocean Mist partnered with Mr. Food to produce two 90-second segments that will air on television stations in more than 200 markets across the country March 30-31.
Hugely popular and watched by millions, Mr. Food was the first TV chef to promote practical cooking and food-preparation solutions, according to Ocean Mist. After more than 30 years of sharing his unique brand of quick and easy food tips and recipes with viewers across the country, he continues to find fresh ideas for cooking up fun in the kitchen.
The first segment will focus on how artichokes are grown, harvested and brought to market. The second segment will feature Mr. Food demonstrating how to use a fresh-cooked artichoke as an edible bowl.
"A lot of people still don't know how to cook artichokes," Kori Tuggle, marketing manager for Ocean Mist Farms, which is based in Castroville, CA, said in a March 17 press release. "Mr. Food is a natural teacher, and he shows how to prepare an artichoke in three easy steps. He takes the hassle out of cooking, and the timing is perfect for spring peak volume."