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Rocco Russo Sr. died suddenly Friday, Feb. 20, after several years of declining health. He was 79 years old.

Mr. Russo was the namesake and founder of Rocky Produce Inc. in Detroit. Two of his sons, Rocky Jr. and Tom, are involved in the business.

In his later years, Mr. Russo devoted his time to Rocky's Historical Market, a small retail store in the Eastern Market section of Detroit.

He loved people, especially children, and was famous for his greeting over the public address system in the store: "It's a beautiful day at Rocky's."

He is survived by his wife, Bernida, seven children and 24 grandchildren.