The final numbers are in and Produce for Kids, an organization that promotes the benefits of healthy eating and supports worthy causes for children, raised more than $162,000 this fall as part of the "Eat Smart for a Great Start" campaign.
The funds benefit PBS Kids, which provides content, resources and tools that support the positive development of the whole child - the cognitive, emotional, social and physical.
From Sept. 4 through Oct. 31, five participating retailers (Publix Super Markets, Meijer, King Soopers, Price Chopper and Giant Foods' Carlisle division), partnered with 25 produce companies to make a monetary donation for specific fresh produce items purchased by consumers. All donated funds support PBS's efforts to provide educational content, resources and outreach materials that promote healthy eating behavior among kids.
PFK also launched its first nationwide classroom contest as part of the program in 2008. The "Play with Your Produce Healthy Challenge" classroom contest yielded more than 100 classroom entries and encouraged elementary students to be healthy by eating fresh produce.
The fall program also featured resources and tools for parents and educators; fun games and activities for kids; and a variety of regional events as part of the PFK all-inclusive promotional marketing campaign.
"Our fall campaign made healthy eating a central topic of discussion and learning in classrooms and communities nationwide," John Shuman, president of Produce for Kids and Shuman Produce Inc., said in a press release. "Together, PFK, PBS Kids and our retailers and sponsors delivered engaging, interactive ways for kids to learn healthy eating habits that last a lifetime."