Mann to launch annual spring promo

by | February 18, 2009
Mann Packing Co. is gearing up for its annual Swing Into Spring on-pack offer promotion.

Starting March 1, Mann will place instant-redeemable coupons on 200,000 packages of eight-ounce stringless sugar snap peas and six-ounce snow peas. The offer is good for $1 savings on any two packages of Mann's products purchased. This is one of eight on-pack offers Mann is planning in 2009 to encourage consumers to try its products and build sales.

"The data show that this level of offer resonates with shoppers," Lorri Koster, vice president of marketing for Mann Packing, said in a press release. "The timing -- just before Easter -- helps build volume and bring new shoppers into the category. Last spring, this coupon had an 18 percent redemption rate, which is phenomenal."