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'American Classic' cauliflower available in variety of colors

by | January 26, 2009

Salyer American, based in Monterey, CA, is now offering a full line of cauliflower in a variety of colors under the "American Classic" brand. Harvested fresh from Salyer American farms in California and Arizona, these varieties are available year round and are all-natural, with no artificial colors or dyes added.

Popularized by local farmers' markets, these heirloom varieties have made the jump to grocers' shelves nationwide. "American Classic" colored cauliflower can be found at select Safeway, Wal-Mart, Kroger, Albertsons, Ralphs and Dragers locations.

While white cauliflower is a source for fiber, folate, Vitamin C and complex carbohydrates, the colorful varieties contain even larger doses of nutrients. Orange cauliflower is especially high in beta-carotene, while the purple variety is recognized for anthocyanins, which are also found in red cabbage and red wine. Green cauliflower has significant amounts of beta carotene, Vitamin C and Vitamin A.

Compared to white cauliflower, each color variety varies slightly in taste. For example, orange cauliflower has a slightly nutty flavor with a creamy texture, while the green variety is slightly sweeter.

"These newly popular varieties are good sellers in the fall through the winter holidays and into the early summer months," Allan Sabatier, senior vice president of sales and marketing for Salyer American, said in a press release. "The combined colors make attractive store displays that are recognized by the at-home gourmet as well as shoppers who are encouraged to try the color variety for the first time."

The Salyer American cauliflower program offers color varieties in packs of nine, 12, 16, and specialty packs. White cauliflower is also available in packs of nine, 12 and 16. All varieties are also available in private label.