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Pro-Act, a leading fresh produce supplier to the foodservice industry based in Monterey, CA, announced that General Produce Co. in Sacramento, CA, has joined its distribution network.

General Produce, a third-generation, family-owned produce distribution company, was founded in 1933 and is currently led by cousins Thomas Chan and Daniel Chan. Its 85,000-square-foot facility boasts a refrigerated receiving dock and superior third-party sanitation and security rating.

General Produce distributes a full line of high-quality fresh fruits and vegetables, including custom packs, pre-cut, organic, ethnic and exotic produce.

The company services chain and independent supermarkets, non-traditional format stores and all facets of the foodservice market in the greater Northern California area, with service reaching into southern Oregon and western Nevada.

Pro-Act provides integrated produce and perishable distribution management programs to foodservice operators across North America utilizing its expertise in sourcing, logistics, technology, and food safety and its network of over 70 third-party audited distribution centers coast to coast.

Tom Chan, chief executive officer of General Produce Co., said in a press release, "Dan and I are proud to be entrusted with continuing the family tradition of excellence in produce distribution that began 75 years ago with our grandfather Chan Tai Oy. That tradition includes a great emphasis on relationships, partnering with our customers and our suppliers, and a high level of integrity, reliability and performance standards. Pro-Act embraces those standards also, and that is one of the reasons we are so excited to become part of Pro-Act."

Lloyd Ligier, vice president of business development for Pro-Act, added in the press release, "We couldn't be more pleased to announce our partnership with General Produce. The legacy of General Produce Company is one of strong family values, hard work, honesty, reliability and deep commitment to its customers, suppliers and employees. They are one of the largest and most respected wholesale fruit and vegetable distributors in California. Northern California is an important market for our multi-unit foodservice customers, and we know they will be very well serviced by General Produce."