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The United Fresh Produce Association has opened registration for its United Fresh 2009 show, which will be held April 21-24 in Las Vegas, NV.

One of the event highlights will be the keynote address delivered by Steve Forbes, president, chief executive officer and editor-in-chief of Forbes magazine. People interested in attending the show and Mr. Forbes' How Capitalism Will Save Us keynote address may register on-line at unitedfresh.org or contact United Fresh at 202/303-3400.

A two-time presidential candidate, Mr. Forbes oversees the magazine that bears his grandfather's name and also chairs the company's American Heritage division, including American Heritage magazine, American Legacy and American Heritage of Invention & Technology. A four-time Crystal Owl Award winner, Mr. Forbes has launched Forbes FYI, Forbes ASAP, Forbes Global, the Gilder Technology Report and Forbes.com, and he served as honorary chairman of Americans for Hope, Growth & Opportunity and chairman of the board of directors of Empower America, as well as numerous academic and philanthropic boards.

The 2009 United Fresh show will focus on a central theme of produce innovation, fresh meals and technology solutions. It will be held at the Sands MegaCenter with The Palazzo hotel serving as the headquarters hotel. United Fresh President Tom Stenzel previewed the 2009 show, saying in a press release, "We feel that we've combined the successful elements of years past with some exciting and unique new offerings into what promises to be one of the most valuable business opportunities of the year."

United Fresh 2009 will include two shows united under one roof. Fresh Marketplace will feature produce products and marketing concepts, while Fresh Tech will showcase the latest in manufacturing, food safety and processing technologies. Attendees of the 2009 show will include representatives from retail, foodservice, c-stores, growers, shippers, wholesalers, distributors, fresh-cut processors, food-safety systems providers and equipment manufacturers.

New this year, the Global Conference on Food Safety Standards is a post- show conference examining produce food-safety audits, auditing systems and methods for ensuring compliance with global safety standards. This two- day conference will look at how the industry can best provide assurance of good food-safety practices without duplication of standards and costs. A separate registration is required for this post-show event.