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California Raisin Marketing Board names new president and new marketing director

by | January 13, 2009
The California Raisin Marketing Board, based in Fresno, CA, announced the hiring of Gary Schultz as president and Rick O'Fallon as marketing director.

Mr. Schulz brings more than 25 years of agriculture business experience to his position as president of the raisin board. Previously, he was general manager for the non-profit International Agri-Center for more than 15 years and managed the world's largest agriculture trade show, World Ag Expo. More recently, he has consulted on organization management through his own consulting firm.

Along with his position as president of the raisin board, Mr. Schulz will serve as president and general manager of the Raisin Administrative Committee, which is co-located with the raisin board in Fresno and serves the raisin industry as the federal marketing order.

As marketing director, Mr. O'Fallon brings many years of experience in the food industry with him to the raisin board. Most recently, he served for 11 years with the National Pork Board as national marketing manager for the Western region, where he helped promote a wide variety of pork products to the processor, foodservice and retail industries.

Additionally, the board has hired Cookie Fritz as an administrative assistant. Ms. Fritz has lived in Clovis, CA, for 23 years and has more than 10 years of experience as an administrative assistant for the Affordable Housing Development Corp. She has also worked in the property management and accounting fields.

"We are delighted to welcome Gary, Rick and Cookie to the CRMB team," Larry Blagg, senior vice president of marketing for the board, said in a Jan. 5 press release. "Under Gary's leadership and with each of their experience and support, we look forward to the continued success and innovation of CRMB marketing programs."