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The Produce Marketing Association has restructured its senior management team to more closely align it with the association's new strategic plan and the expectations of its members. The restructuring began with the PMA board of directors' decision in October to add the title and responsibility of chief executive officer to PMA President Bryan Silbermann's existing charge.

"In the work we did last year planning for PMA's future, we identified the benefits of strengthening key staff roles by assigning responsibilities and titles that clarify the leadership role and accountability of the senior management team," PMA Chairman of the Board Dave Corsi, vice president of produce and floral for Wegmans Food Markets, said in a Jan. 6 press release. "PMA is blessed to have a staff with unmatched professionalism and experience, and these changes will make the senior management team even more effective at leading the association's delivery of member value."

Effective Jan. 1, PMA's new senior management team will consist of Mr. Silbermann as president and CEO; Chief Operating Officer Lorna Christie, formerly senior vice president of industry products and services; Chief Administrative Officer Duane Eaton, formerly senior vice president of association services; Chief Science Officer Bob Whitaker; PMA Foundation for Industry Talent Executive Director Cindy Seel; and Chief Financial Officer Yvonne Bull, formerly financial services director.

"The team and I are very excited by our new strategic plan's vision to strengthen and lead the global produce community, and are looking forward to leading the staff's implementation of the plan for the future of the association and the industry we lead," Mr. Silbermann added in the press release. "We are very fortunate to have added the wonderful industry experience of Dr. Bob Whitaker to the PMA staff this past year. And by also adding the insight and strategic vision of Cindy Seel to the senior team, we take a step closer to enhancing and integrating the vital work of PMA's Foundation for Industry Talent into everything we do."

PMA's Senior Management Team is charged with implementing the association's strategic plan and overseeing staff and member leadership development and succession planning. Senior management is also responsible for the structure, progress, ongoing accountability and measurement of the organization's operating plan.