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Imagination Farms continues success with 'Disney Garden' stone fruits

by | March 25, 2009
INDIANAPOLIS -- In anticipation of the upcoming summer season, Imagination Farms is adding two new suppliers, SGS and Dayka & Hackett LLC, providing stone fruit and grapes to the "Disney Garden" offerings.

In addition, the suppliers will also roll out new promotions and branded packaging to keep the Disney Garden product line exciting for consumers.

"During the past three seasons, we have experienced incremental growth in our stone fruit program, Don Goodwin, chief operating officer of Imagination Farms, said in a March 25 statement. The addition of SGS and Dayka & Hackett LLC as new suppliers to the 'Disney Garden' program will allow us to increase our sales reach and touch more consumers, complementing our mission to increase the consumption of fruits and vegetables among children."

In 2006, The Walt Disney Co. introduced nutritious food guidelines limiting the use of the Disney name and its characters to only those kid-focused products that meet specific limits on calories, fat, saturated fat and sugar. The Disney Garden product line is part of Disney's extensive food portfolio which today offers nutritious options in key meal categories including fresh produce, bread, pasta, dairy and baked goods.

"We are pleased to offer additional Disney Garden fresh fruit options for parents looking for healthier snacks this summer," Lance Gatewood, vice president of food, health and beauty for Disney Consumer Products North America, said in the statement. "Imagination Farms and our suppliers provide a great selection to consumers nationwide."

Tim Dayka, managing member at Dayka & Hackett, said in the statement, "Our relationship with Imagination Farms and their program is exciting and supports our enthusiasm to touch new demographics with an age appropriate message. This is a great way to get more families excited about eating more fruit."

Look for traditional bulk stone fruit items, as well as some new two-pound mesh bag items from these new suppliers.