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Strawberries are in high demand for Valentine's Day
By Bill Armstrong

Bill Armstrong is a self-employed produce broker who operates Armstrong Marketing in Salinas, CA. His column appears here every Wednesday afternoon/Thursday morning. He may be reached by phone at 888/484- 0800 or at ArmstrongMarketing@comc ast.net


WEATHER

Yuma, AZ: Daytime highs will be in the low to mid-70s through Feb. 12 with overnight lows in the upper 40s to low 50s. There is a 20 percent chance of light scattered showers Feb. 12.

Oxnard, CA: Daytime highs will be in the low to mid-60s through Feb. 12 with overnight lows in the low to mid-40s. About 0.6 inches of rain is expected Feb. 5, and there is a 30 percent chance of scattered rain Feb. 12.

Coachella, CA: Daytime highs will be in the mid- to upper 60s through Feb. 12 with overnight lows in the low 40s. There is a 30 percent chance of light scattered showers Feb. 12.

Bakersfield, CA: Daytime highs will be in the low 60s through Feb. 12 with overnight lows in the low 40s. About 0.4 inches of rain is expected over Feb. 5-6. There is a 30 percent chance of more rain developing Feb. 12.


DEMAND

Strawberries are in high demand for Valentine's Day. Demand on most other items is light.


TRANSPORTATION & FUEL

The availability of trucks on the West Coast is adequate, and freight rates are fairly reasonable. The price of crude oil fell modestly Feb. 3 to $76.97 per barrel, which is 47 percent below record levels of July 2008. The nationwide average price for a gallon of diesel the week of Feb. 1 was $2.78, which is 24 percent higher than one year ago. The average price in California for a gallon of diesel is $2.95, which is 29 percent higher than one year ago.

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February 8, 2010


At the 2010 Fiesta Bowl
were the Chilean Avocado Importers Association's Avocado Man mascot; celebrity chef Ingrid Hoffmann; Maggie Bezart, the association’s marketing director; Chris Henry of Guimarra Agricom International; and Steve Hattendorf, the association’s western merchandiser. See Lead Story. (Photo courtesy of CAIA)


At Fruit Logistica --
Angela Paymard of KPG and David Barney of Bakkavor at the United Fresh Produce Association's welcome reception Feb. 2 at Fruit Logistica 2010 in Berlin, Germany.


Fruit Logistica 2010 attendees
joined Miriam Miller (third from right), membership director of United Fresh Produce Association, Feb. 2 for a tour of the produce department at Edeka Supermarket in Berlin, Germany. (Photo courtesy of the United Fresh Produce Association)



SWEET GATHERING
The sweet potato industry convened Jan. 24-26 in Biloxi, MS, for the 48th annual U.S. Sweet Potato Council convention.
Click here to view Industry Photo pages.



Click here to view the Floral Marketing section of The Produce News.


For a list of some of the popular industry meetings and other events scheduled to take place over the next few months around the country and abroad, complete with contact information and website links, click here.

PACA DECISIONS
The PACA branch of the the USDA-AMS prohibits unfair and fraudulent practices, and provides a means of enforcing contracts.Click here for the agency's latest decisions.

CREDIT INFORMATION FROM THE NO. 1 SOURCE
Since 1901, the Produce Reporter Co. has been the leader in providing timely, accurate and reliable credit and marketing information to the fresh produce and exempt transportation industries. For additional information, click here.

SEARCH THE PN.COM ARCHIVES FOR FREE
Looking for a story on a specific topic? The Archives section contains all the stories that have appeared on this site, dating back to Jan.1, 2000, and may be searched by keyword, then read on-line or downloaded to your own computer at no charge, as a value-added service to readers of The Produce News. Search now.












Chilean avocados score touchdown at 2010 Fiesta Bowl
The Chilean Avocado Importers Association made the perfect pass to more than 25,000 Boise State University and Texas Christian University fans along with several of the association's VIP invited guests. more


Mastronardi Produce receives non-GMO project certification
With consumer interest in the genetic modification of fruits and vegetables continuing to mount, Mastronardi Produce has received a certificate of compliance from the Non-GMO Project Verification Program, a standardized program that is based on third-party verification of products following best practices for GMO avoidance. more

Ed Baloian to be honored
Ed Baloian, chairman of Baloian Farms in Fresno, CA, will be honored Feb. 27 with Ag One's 2010 Community Salute Award in recognition of his more than 60 years of devoted service to the California produce industry and his commitment to his community. more

Independent retailers making a strong showing in Kansas City
Produce prices are high, business is competitive and independent retailers are prospering in the Kansas City area, according to local industry leaders. more

USDA names members to the National Mango Board
Agriculture Secretary Thomas Vilsack has appointed six members to serve on the National Mango Board for three-year terms beginning immediately and ending Dec. 31, 2012. more

NWA prepares to 'kick off' domestic watermelon season at annual convention
The National Watermelon Association will "kick off" the domestic watermelon season when its 96th annual convention returns to the state of Texas for the first time in 17 years. more

Supervalu plans to double the number of Save-A-Lot stores
Supervalu Inc., which is one of the larger supermarket companies in the country, has made it known that it plans to nearly double the number of Save-A-Lot stores that it operates over the next five years. Currently, it operates about 1,200 stores from coast to coast in urban, rural and suburban environments. more

Paganini Foods LLC files for Chapter 11 bankruptcy protection
Paganini Foods LLC, based in Swedesboro, NJ, filed a voluntary Chapter 11 bankruptcy petition Feb. 1 in the U.S. Bankruptcy Court, District of New Jersey, under case No. 10-13006. more

California strawberry acreage statewide slips back to 2008 levels
Reduced strawberry acreage statewide — most notably in Southern California other than the Oxnard district — combined with inclement weather in January, has foreshadowed what projected to be a disappointing Valentine's Day pull for grower-shippers in the Southern California strawberry deal. more

Strawberries remain popular at retail despite high prices
Despite strawberries commanding high prices at retail, consumers aren't exactly heading for the exits. more

New California emission regulation could create truck shortage
The $5,000 question facing independent owner-operators of refrigerated trucks is whether or not the expenditure of that amount of money is worth it to continue to haul loads from California. more



Fuel prices expected to rise in 2010 and 2011
By Tim Linden

Diesel fuel prices are not expected to climb to the dizzying heights reached in 2008, but after declining in 2009, the U.S. Energy Information Administration has predicted increases over the next two years.


In fact, the Washington, DC-based agency sees a significant increase for 2010 with a much smaller one the following year.

In 2009, diesel prices averaged $2.46 per gallon, but the EIA has predicted a $2.98 average price per gallon for 2010, which would represent a 21 percent increase. Obviously, if that is the average, rates above $3 per gallon will be common.

In 2011, the EIA has projected a much smaller increase of less than 3.5 percent, as the average per-gallon cost for diesel is expected to climb to $3.14.

more


Tracie Levin in the family business for the long haul
By Tad Thompson

PHILADELPHIA -- There is not much that is lost on Tracie Levin.


For example, she enjoys the symmetry that her family business, M. Levin Co. Inc., based here, has with a large part of its sales going to first- generation immigrants.

She noted that her great-grandfather Mike Levin was just such an immigrant when he arrived from Lithuania. In 1906, he began supporting his family by selling produce from a pushcart in Philadelphia, as is essentially the case with M. Levin's customers in 2009.

Ms. Levin, who is 25, has also grasped the fact that she has an opportunity to be "a lot more than 'Tracie in Philadelphia.' I want to get out and be a part of the produce industry." Her work toward that goal is well underway.

more